Tuesday, June 13th

 

7:30am Registration/Information Opens

 

9:00am - 10:15am General Session

Good Morning!
Anne Marie Moebes, Publisher of Travel Market Report and Wendy Paradis, President of ACTA


Opportunity Abounds – Go Grab Your Share
By Louise Gardiner, Senior Director, Associate Program Canada, Carlson Wagonlit Travel

With more baby boomers and millennials traveling, and both finding value in using travel consultants, there has never been a better time to be a travel agent. Louise will provide an uplifting look at the latest trends in our industry, and provide agents with insight into how developing their own personal brand and re energizing their commitment to winning behaviors can expand their business in a marketplace where opportunity abounds.


The 10 Year Travel Wallet
By Jeff Element, The President of The Travel Corporation Canada

When you understand why people travel you can understand their needs and then provide the right advice and products. You also need to understand your customer as they go through the different phases of life and how their travel needs change.  A travel industry professional building that Trusted Advisor relationship with our clients must offer advice and products that meet their needs and wants at that time in their life.  If you fail to offer the appropriate advice or products at the right time, you risk losing that client.

10:15am- 10:45am  Social Networking Break
Sponsored by The Travel Corporation

10:45 - 11:30 am Break Out Seminars -  Rotation One

Finance/ Operations Track

Plan to Succeed
by Mike Foster, President of Nexion Canada

In an industry filled with challenges and opportunities, the successful agent has a plan to serve clients and communicates that plan clearly to the marketplace! This session will help you to focus on the fundamental planning basics, including developing your business plan, training and marketing.


Marketing Track

Cross Marketing with Local Businesses
by Colleen Stephenson, Marketing Manager & Travel Sales Consultant, Marlin Travel

How does an agent partner with other retail and consumer oriented establishments to find new travelers and to market their agency and expertise. For example, does the honeymoon specialist work with the wedding dress retailer and/or jewelry store; how does the wellness specialist marketing their product at a local spa; what family attractions such as movie theaters would work well for an agency partnership.  The point being the consumers shop in a variety of ways so partnering with other retail establishments can increases an agency can increase an agencies exposure while decreases their marketing costs and creating new clients.


Professional Development

"Get the Picture"- Using Photography to Effectively Market Travel
by Dan Galbraith, Owner of Details Group, A Canphoto Company

Visuals have a huge impact on how people select their next travel destination.  Join professional photographer Dan Galbraith for a lively and interactive workshop to learn how you can use some fundamental photography skills in your marketing, to increase your brand awareness and generate more traffic to your website. Dan will also share best practices for creating a library and storing your photos for easy reference and there will be time to learn how to take a perfect shot, every time! So make sure your cell phone is charged so you can participate in this interactive session and begin using your photos in social media and other marketing vehicles.        


Sales Track

Win At Sales- Lessons

by Scott Koepf, Vice President of Sales, Avoya Travel

Success in retail cruise and travel sales is determined by your ability to sell. As in sports, to be the best, the winners need to know the skills and the basics of the ‘game’. Join Scott as he simplifies the basics of what it takes to win in travel sales. Scott has trained thousands of travel agents around the world and has over 30 years’ experience selling travel and he will both entertain and educate you. The greatest athletes in every sport know that they have to have a coach, so don’t miss this championship session from The Sales Coach!



Specialty Track

Selling and Servicing The Special Needs Traveler- Part 1
Jim Smith, CTIE, Brand Congruency
Ron Pettit, Director, Disability Inclusion & ADA Compliance, Royal Caribbean Cruises Ltd.

With approximately 4 million Canadians facing a chronic disability, travel agents have a large opportunity to build a niche for their business. Jim and Ron will educate attendees about how to differentiate themselves with the chronically disabled traveler market, deliver a better vacation experience, and add incremental value to their companies.NOTE: This is a two part series .

This is a 90 minute session.  Agents wanting to be certified in this important market will remain in this room for part 2 which includes getting certified.

Appointment Gallery

One -on- One Appointment
Over 75 supplier companies have registered for this conference and although there is a trade show on Wednesday, agents and suppliers can use the mobile app to set appointments during breakout sessions to allow for some important one on one time. Please be sure to download your app at the app store.

Student Session

Dream Job: Becoming a Travel Consultant Entrepreneur

Moderator: Christine Chilton, Director of Education for ACTA
Panelists:
Coreen Doucet, Travel Agent Next Door

Jeff Element, President Canada, the Travel Corporation
Rhonda La Fosse, National Director of Sales, TPI
Rob Stockman, Regional Manager, Corporate Store, Ontario, Transat Distribution

This special session is dedicated to travel and tourism students interested in becoming entreprenuers in the travel agency community. This panel will discuss the need for new young professionals, the gateway to entry, how to become certified, and the unlimited profits that await you, not to mention the travel experiences you will enjoy.

 

11:45am -12:30pm  Break Out Seminars- Rotation Two

Finance/ Operations Track

A Review of the Independent Contractor/Outside Agent/Home Based Agent Agreement from "Both Sides of the Fence"
by Timothy Law, Partner at Heifetz, Crozier, Law

In a world where travel agents can operate under a variety of legal entities, its never been more important for agents, owners and managers to understand the ramifications of different business arrangements. Timothy Law will provide a review of the basic and sometimes controversial aspects of the relationship between the Travel Agency and Independent Contractors, Outside Agents and Home Based Agents.

Marketing Track

Modern Day Explorers Panel Discuss– Expert Advice To Increase Your Tour and Land Sales
Moderated by Cheryl Rosen, Editor of Travel Market Report
Panelists:
Jeff Element, President of TTC
Doug Patterson, President of Collette Canada
Stephanie Bishop, Managing Director, Canada


Join leading tour operators to discuss the latest trends in land vacations, emerging destinations, new services, and other topics that will help drive more sales through a well-educated agency channel. Panel members will share their thoughts about what lies ahead for 2017 and beyond, how to engage and retain today’s customer, and what makes a great travel agent and partner.


Professional Development Track

Selling and Servicing The Special Needs Traveler- Part 2
Jim Smith, CTIE, Brand Congruency
Ron Pettit, Director, Disability Inclusion & ADA Compliance, Royal Caribbean Cruises Ltd.

With approximately 4 million Canadians facing a chronic disability, travel agents have a large opportunity to build a niche for their business. Jim and Ron will educate attendees about how to differentiate themselves with the chronically disabled traveler market, deliver a better vacation experience, and add incremental value to their companies.NOTE: This is a two part series .

This is the second half of the 90 minute session which includes the certification.



Sales Track

How to Use Technology to Increase Profitability
Ron Cates, Social Media Guru

Learn how new technology applications can not only help your increase profitability but also keep you connected to your clients. This session will review what new apps are available for both your office use and consumer use .Learn what's new in technology for travel agents and how to use technology to help you fulfill your client's needs.


Specialty Track

"Learn to love" Increase your profits with Romance Travel"
Laurie Keith, Owner, Romantic Planet Vacations

Honeymoons and destination weddings are a growing and lucrative niche for travel agents willing to dive head over heals into romance travel. Come listen to one of the leading Canadian experts, an award-winning agent who can help you understand what lies at the heart of romance travel, and how to generate customers for life.

Appointment Gallery

One -on- One Appointment
Over 75 supplier companies have registered for this conference and although there is a trade show on Wednesday, agents and suppliers can use the mobile app to set appointments during breakout sessions to allow for some important one on one time. Please be sure to download your app at the app store.


12:30 pm - 1:45pm Luncheon Sponsored by Marriott International
presented by Cynthia Perry, Director Global travel Industry Sales, Marriott International

Marriott International is now the largest hotel firm company in the world with over 6000 properties in 122 countries and 30 brands.  Cynthia will discuss how the company is managing its growth globally, the importance of the travel agency distribution channel and how travel agents can take advantage of their agency programs.

Update on "Tourism Cares"
John Yonce, Director of Advancement and Engagement, Tourism Cares

Tourism cares is the charitable community of the travel and tourism industry. By uniting the industry through personal and company efforts we can make a greater difference by working together. John will update you on destination Toronto-Officially the first time Tourism Cares, heads to Canada, October 26 & 27, 2017.

2:00pm-5:00pm General Session

Luxury Redefined: Consumers and Cruise Lines Set Sail For New Experiences
Jason Montague, President & Chief Executive Officer, Regent Seven Seas Cruises

As the Association of Canadian Travel Agents marks 40 years, Regent Seven Seas Cruises is celebrating its 25th anniversary. Throughout this time, travelers and the industry have evolved the concept of luxury to engage our clients’ passions beyond conventional definitions. Regent Seven Seas Cruises’ President and CEO Jason Montague draws from his personal experience and observations to reflect on the evolution of luxury travel and how Canadian travel agents can prosper from the expanding innovative opportunities.

Panel Discussion
How to Be at the Top of Your Game
Moderated by Lynda Sinclair, Vice President Leisure Travel, Vision Travel Solutions
Panelists:
Pam Dehaan, Trip Central
Dianne Jackson, Director of Travel and Retail Product, CAA
Lina Matturro, Islington Travel Agencies Ltd.
Punam Pathak, Flight Centre

This exciting panel will discuss the qualities that contribute to successful agent's prosperity. During this peer-to-peer learning session, panelists will share best practices on a number of issues, including implementing service fees, building mentor relationships and choosing business partners. This is intended to be a highly interactive session and agents should leave learning how you can earn more money.


3:30pm- 4:00pm  Social Networking Break
Sponsored by The International Plaza Hotel and Conference Centre


Top 10 Things You Need to Know About Social Media Today!
Ron Cates, Social Media Guru

Consider social media as your personal newsletter, its your way of informing your clients of new destinations, and hot travel tips. It is intended for you to use as a way to communicate with your clients so that they rely on you as the travel expert. Social media encourages interaction and provides an efficient way to promote important information.


4th Annual ACTA/Air Canada Awards
Wendy Paradis, President of ACTA and Steve Goodfellow, Director Sales Eastern Region, Air Canada

The Association of Canadian Travel Agents (ACTA) in partnership with Air Canada would like to recognize 5 outstanding agents as being some of the best in the Canadian retail travel industry. The winners of the ACTA/Air Canada Awards have been selected by a panel of jurors appointed by ACTA.  Join in the Celebration of your peers!

5:00 pm - 7:00 pm Destinations " Around the World" with Marriott

Representatives from over 25 Marriott hotels and resorts. From south America, Latin America, North America, and Europe have come to Toronto to meet with you and share some good food and drinks.  Take the time to meet with these representatives one on one during a fun filled event.

Wednesday, June 14th


7:30 AM Registration/Information Opens

7:45 am - 9:00 am Breakfast
Sponsored by the Turkish Office of Culture & Tourism
Ela Atakan, Director - Corporate Affairs, TÜRSAB -Association of Turkish Travel Agencies

Turkey abounds with tourism venues that have been attracting travelers for hundreds of years. Come and hear how Turkey’s rich and varied destinations offer your clients an opportunity to see great architecture, relax by the Mediterranean Sea, experience a timeless culture and history, and dine on tastes from the crossroads of Europe and the East.

9:00am – 10:15am  General Session

What Consumers Think of Agents and The Next "Big Thing."
Moderator: Richard D' Ambrosio Senior Editor,Travel Market Report
Jackie Caradonio, Robb Report; Doug Gollan, Managing Board Member, Travel Market Report and Contributor, Forbes.com

This fireside chat with the consumer travel editors will explore what the media hears about the value of travel agents, including what luxury travelers see as the next big trends.

The Customer Focus
Buddy Rice, Amaze Every Customer Every time!

A glaring spotlight shines on the travel and hospitality industry today, with online reviews and media exposure declaring winners and losers instantaneously. With a bad review just one click away, organizations need to ensure that they can deliver an above average experience consistently. Buddy will discuss how you can create a culture that delivers memorable experiences time after time and projects the brand promise core to your business’ success.

10:15 - 10:45am Social Networking Break
Sponsored by Event 365

10:45 - 11:30am Break Out Seminars- Rotation Three

 

Finance/ Operations Track

The Ins and Outs of Selling Travel Insurance
Moderator: Richard D' Ambrosio Senior Editor,Travel Market Report
Alex Bittner, Director, Past President of Travel Health Insurance Association (THIA) ; Robert Iafrate, AVP & GM Travel Insurance for Manulife

Travel insurance in Canada has come under the scrutiny and microscope of provincial and federal regulators over the last few years.  They reviewed consumer, travel agent and other distributor’s awareness of products, packaging, pricing and concluded that both sellers and purchasers lacked general confidence in these products and often misunderstood coverage.  This session will help demystify some of the complexity around product availability and development as well as the challenges with selling in a more competitive and regulated marketplace.  Join leaders in the travel insurance industry to understand what travel insurance companies and associations are doing to improve the travel insurance landscape and experience for both the travel agents and the consumers they serve.

Marketing Track

A Group Strategy that Actually Works
by Vanessa McGovern, EVP Business Development, Global Institute of Travel Entrepreneurs (GIFTE)

In this session you will learn how to successfully execute a joint venture group strategy that has yielded millions in sales for travel professionals.  Covering business to business group strategy, including how to find the right partner, how to perfect your pitch and how to confidently integrate this into your marketing strategy.

Professional Development Track

The Good Travel Advisor – How to Serve the Growing Market for Meaningful Travel
John Yonce, Director of Advancement and Engagement, Tourism Cares

From millennials to the affluent and families, giving back is increasingly becoming a part of the travel experience.  Learn how to build your business thanks to the latest research – and new tools for taking advantage of this trend toward both authenticity and sustainability.


Sales Track

Beyond the Sea- Panel Discussion
Moderator: Anne Marie Moebes, Publisher of Travel Market Report
Panelists:
Lisa Connell, Director of Sales-Canada, Royal Caribbean Cruise Line
Dana Gain National Director of Sales-Canada, Norwegian Cruise Line
Brenda Kyllo Vice President Strategic Alliances, AmaWaterways;
Jo Lynch, director of Business Development, Viking River Cruises
Nikki Upshaw, Senior Vice President, Sales, Oceania Cruises;  

Top cruise executives will provide insight into the industry, Spotlight new trends and innovations and focus on the many opportunities facing the cruise travel industry today. This session will discuss new marketing strategies to reach the first time cruisers, attract millennials as well as families.Please come prepared with questions you would like answered.


Specialty Market

All in the Family
Rainer Jenss, President & Founder, Family Travel Association

Multi-generational travel is one of the hottest trends in the coming year, and has been for the last couple. Hear from the head of the Family Travel Association, what he sees as the keys to selling and being successful in this niche. Rainer will reveal where to look to uncover incremental travel bookings from families and what’s next for the industry’s biggest trend. The Takeaways: Identify key tools and resources to grow your family travel business; and learn how to work with your clients to create the perfect vacation

Appointment Gallery

One -on- One Appointment
Over 75 supplier companies have registered for this conference and although there is a trade show on Wednesday, agents and suppliers can use the mobile app to set appointments during breakout sessions to allow for some important one on one time. Please be sure to download your app at the app store.

11:45 - 12:30pm Break Out Seminars- Rotation Four

Finance/ Operations Track

Hiring and Managing the Leaders of Tomorrow
Moderator: Richard D' Ambrosio Senior Editor,Travel Market Report
Panelists: 
Annie Ewing, Experiential/ Luxury Travel Advisor, TTI; 
Zach Vanasse, Young Travel Professionals, Toronto
Megan Vonhone, Team Leader, Flight Centre Toronto

The travel industry of today continues to seek new entrants into the agent community but at the same time we need to mentor and develop the future leaders of tomorrow. Come listen to a panel of your peers whose skills will lead us into the future and learn the qualities and characteristics that differentiate them.



Marketing Track

Social Media
Natalie Taylor, Content and Social Media, Producer, Writer; Keith Tomasek, Social Media Consultant and Lecturer, Western University

This former travel agent and social media practitioner  along with a a lecturer from Western University will help agents think through their strategy for using various platforms to elevate their brand and market their business.  Agents will learn from both a practical and academic level on what best practices in the social media realm are today.  .

 

Sales Track

Top Trends in Hot Destinations
Moderator: Daniel Wade, Co-Publisher Travel Market Report.
Panelists:
Cynthia Farrill Managing Director - Canada Brand USA
Alan Law, GLP Worldwide
Cesar Mendoza, Director, Canada Mexico Tourist Board
Derya Serbetci, Culture and Tourism Councellor, Toronto Turkish Culture and Tourism Office

Join these top destination experts to discuss consumer trends and how to work with destinations in finding what's new in some of the most exciting places in the world! How can agents inform their clients of the newest products and experiences while partnering with the providers who work closely with these destinations. This interactive session is meant for attendees to ask questions and get information. 

Specialty Track

Cooking Up Profits with Wine and Culinary Travel Bookings
by Nicki Upshaw, Senior Vice President, Sales, Oceania Cruises

Discerning travelers are increasingly following their palate when making vacation decisions. Nikki will describe the latest trends in culinary and wine travel and help you understand what your clients and potential customers are looking for next, and how industry leaders are responding.

This session will also afford you the chance to taste wines available on Oceania cruises.


THIS IS A SPECIAL SESSION FOR SUPPLIERS/EXHIBITORS

How to Partner with the Travel Agency Community
Scott Koepf, Senior Vice President of Sales, Avoya Travel
MaryJane Heibert, Chair of ACTA
Hymie Lebowitz, YYZ Travel
Norm Payne, CTA, Uniglobe Premier Group

The role of a travel agent is ever evolving. To thrive, agents need to keep up with technology, be familiar with new products, hot destinations, consumer trends and of course understand and succeed on the business side of their retail operation.  And agents need to have good relationships with the suppliers they are representing. The objective of this session, dedicated to the EXHIBITORS,  is to give the travel  supplier community a better understanding off the many roles a travel consultant performs. This panel will discuss ideas and ways suppliers can communicate and work better with the agency community in an effort to increase profitability for both parties and build better relationships, based on trust and mutual respect. This session is intended to be an interactive session whereby suppliers can have an open dialogue with our executive panel of agents in an effort to better understand their most important distribution channel.
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THIS IS A SPECIAL SESSION FOR SUPPLIERS/EXHIBITORS*


Appointment Gallery

One -on- One Appointment
Over 75 supplier companies have registered for this conference and although there is a trade show on Wednesday, agents and suppliers can use the mobile app to set appointments during breakout sessions to allow for some important one on one time. Please be sure to download your app at the app store.


12:30pm - 2:00pm  Luncheon Sponsored by Norwegian Cruise Line
presented by Camille Oliviere, Senior Vice President of Sales, Norwegian Cruise Lines

Norwegian is growing, launching a new ship this year and next year, and with four more on order. As we expand and diversify our portfolio,our travel partners have never been more important to helping explain and book our product, and contribute to Norwegian's success. This presentation will help educate agents on all of our great news and enhance our ability to grow together.

 

2:00pm - 4:30pm TRADE SHOW

Your supplier/exhibitors have come out to meet with you one on one, to answer your questions, and provide information on new products and services. Please take the time to meet with every exhibitor, as without their support we could not have run this conference.

4:30pm-6:00pm  "Celebrate" with Brand USA and Air Canada
Sponsored by Air Canada and Brand USA

Hosts-Steve Goodfellow, Director Sales Eastern Region, Air Canada; Patrice Bell, Director Travel Trade Partnerships, Brand USA

After two days of meeting learning and listening it's time to celebrate Air Canada's 80th anniversary and take a special look at their routes to the USA. Enjoy some much needed food, beverage, and entertainment.




"The Travel MarketPlace Conference was a great investment of my 2 days!! Useful info at the workshops and networking opportunities with fellow piers priceless!! Would I go again? Absolutely!!"

Bernadine Dsouza Sears Travel

Thanks to Our Sponsors

If you have any questions about Travel MarketPlace, call (800) 913-1134 or email info@travelmarketplace.com.