Tuesday, June 13th

 

7:30am Registration/Information Opens

 

9:00am - 10:15am General Session

Good Morning!
Anne Marie Moebes, Publisher of Travel MarketReport and Wendy Paradis, President of ACTA kick off the show and welcome everyone.

TED Talk
The 10 Year Travel Wallet
By Jeff Element, The President of The Travel Company
Details Coming Soon!

Featured Speaker
By Louise Gardiner, Senior Director, Associate Program Canada, Carlson Wagonlit Travel
Details Coming Soon!

10:15am- 10:45am  Break

10:45 - 11:30 am Break Out Seminars

Finance/ Operations Track

Foreign Transactions Shouldn't Be Foreign
This session will cover what consumers need to know when making purchases overseas and how agents should handle contracts and payments with international suppliers.  Learn best practices for creating a successful relationship with those suppliers.  In addition the session will cover how to advise your clients about using cash versus credit and what to look for in security options to protect their credit card and transactions, and ways to help your client earn more when they spend overseas for example: Does your card offer travel reward points?

Marketing Track

Cross Marketing with Local Businesses
by Colleen Stephenson

How does an agent partner with other retail and consumer oriented establishments to find new travelers and to market their agency and expertise.  For example, does the honeymoon specialist work with the wedding dress retailer and/or jewelry store, does the wellness specialist market their product at a local spa; what family attractions such as movie theaters would work well for an agency partnership.  The Point being the consumers shop in a variety of ways, and partnering with other retail establishments increases an agency's exposure, decreases marketing costs and creates new clients.

Professional Development

Using Photography to Effectively Market Travel
by Dan Galbraith, Owner of Details Group, A Canphoto Company

Visuals have a huge impact how people select their next travel destination.  Join professional photographer Dan Galbraith for this visual experience workshop to learn how to use photography in your marketing and how it can increase awareness for your business and generate more traffic. The session will include topics such as: how to use photography in your marketing materials, on your website and on social media. Dan will also share best practices for creating a library and storing your photos for easy reference and there will be time to learn how to take a perfect shot, every time! So make sure your cell phone is charged so you can participate in this interactive session.        


Sales Track

Win At Sales

by Scott Koepf, Vice President of Sales, Avoya Travel
Session details coming soon!

Specialty Track

Specialty Market- Wellness Track
Session details coming soon!

11:45am -12:30pm  Break Out Seminars

Finance/ Operations Track

A Review of the Independent Contractor/Outside Agent/Home Based Agent Agreement from "Both Sides of the Fence"
by Timothy Law, Partner at Crozier, Heifetz, Law

A review of the basic and controversial aspects of the relationship between the Travel Agency and its Independent Contractor/ Outside Agent/ Home Based Agents

Marketing Track

Modern Day Explorers Panel Discuss– What’s New in the Tour Industry
Moderated by Cheryl Rosen, Editor of Travel Market Report
Panelists: Jeff Element, President of TTC; Doug Patterson, President of Collette Canada;
 
Join leading Canadian and Us tour operators to discuss the changes in land vacations, emerging destinations, consumer trends, new services, and other topics that will help drive more salens through a well- educated agency channel.  Learn the hottest trends and what is driving them and how to capitalize on them.  The panel will share their thought about what lies ahead for the future and how to engage and retain today's customer.

Professional Development Track

Time Management and Personal Goal Setting
By Louise Gardiner, Senior Director, Associate Program Canada, Carlson Wagonlit Travel

Consider the speedy way in which business moves these days; one thing is certain: if you can't manage your time effectively. you will have a hard time managing anything else.  Time management and personal goal setting is important for success.  Learn best-in-class techniques to further improve your business goals.

Sales Track

Marketing Magic for the Home Based Agent- Panel Discussion
Participant Details Coming Soon!

It is a noisy marketing world and there is no one magic bullet reaching a prospect/client.  Using many different marketing channels is key.  Learn how to use these channels to their fullest and spend your marketing dollars where they will have the greatest impact.  Discover how to integrate a multi-channel approach so that your reach as many prospects & customers as possible.  Knowing your ideal customer and customization of your marketing message is essential to success.

Specialty Market- Romance Track
Session details coming soon!


12:30 pm - 1:45pm Luncheon Sponsored by Marriott International
presented by Cynthia Perry

2:00pm-5:00pm General Session

Featured Speaker
Jason Montague, President & Chief Executive Officer, Regent Seven Seas Cruises
Details coming soon!

Panel Discussion
How to Be at the Top of Your Game
Moderated by Lynda Sinclair, Vice President Leisure Travel, Vision Travel Solutions
Panelists: Pam Dehaan, Trip Central; Dianne Jackson, Director of Travel and Retail Product, CAA

How to be and stay at the top of your game.  This panel will focus on the successful travel advisor and the attributes and qualities that contribute to their success.  this peer-to-peer learning session will highlight both the successes and failures of the panel, how to implement service fees and why they are critical, mentor-ships and how to align with a mentor, how to choose and work with partners and other nest practices that will help agents succeed in today's competitive environment.  

Featured Speaker
Details coming soon!
 

ACTA / Air Canada Awards Ceremony

5:00 pm - 7:00 pm  Marriott Reception and Trade Event

 Wednesday, June 14th


7:30 AM Registration/Information Opens

8:00 am - 9:00 am Breakfast
Sponsored by the Turkish Office of Culture & Tourism

9:00am – 10:00am  General Session

Featured Speaker
Session details coming soon!

Panel Discussion
Day in the Life of a Travel Agent
Moderator: Tony Fragapane, General Manager, Voyages Concierge Deluxe Travel
Panelists: Scot Koepf, Senior Vice President of Sales for Avoya Travel;

A distinguished group of travel agents will participate in a dynamic panel that addresses suppliers in an effort to educate them about the changing role of a travel agent and the various challenges and opportunities they face. The travel agent is the main distribution channel for a supplier, the more educated the supplier is the better equipped they are to provide the support and services they need. One of the main pieces of information a travel agent is looking for is what type of support agents can expect from the supplier and who to contact for a variety of issues that may arise. Other topics will include: how agents select suppliers to work with; how and when agents want to meet with their suppliers; how do suppliers build trust and respect and the best ways to grow sales with travel agents.

10:00 - 10:30am Coffee Break
Sponsored by the Delta by Marriott, Delta Toronto Airport Hotel

10:30 - 11:15am Break Out Seminars

Finance/ Operations Track
details coming soon!

Marketing Track

A Group Strategy that Actually Works
by Vanessa McGovern, EVP Business Development, Global Institute of Travel Entrepreneurs (GIFTE)

In this session you will learn how to successfully execute a joint venture group strategy that has yielded millions in sales for travel professionals.  Covering business to business group strategy, including how to find the right partner, how to perfect your pitch and how to confidently integrate this into your marketing strategy.

Professional Development Track

The Good Travel Advisor- How to Serve the Growing Market for Meaningful Travel
by Chelas Poirier, Membership Experience Manager, Tourism Cares

Research shows demand booming from travelers- especially Millennials, the Affluent, and Families- who want to give back to destinations they visit through volunteering and philanthropy.  But how do you tap into this growing market, and best guide your clients toward a satifying and rewarding experience?  Learn how you can facilitate change and become a certified Good Travel Advisor and help travelers fullfill their desire to help those in need and make a difference- and help your business too!  At the completion of this session, agents will be able to complete the online Good Traveler Advisor certification at their leisure in about 20-30 minutes.

Sales Track

Selling the Cruise: What’s New in Sales and Marketing- Panel Discussion

Meet industry executives and learn what’s new and trending for each cruise line, including the latest itineraries, on-board experiences, excursions and offers. The session will also discuss new marketing strategies to: reach first time cruisers, attract millennial's and generations beyond and how to earn more with a cruise specialization.

Specialty Market- MICE Track
Session details coming soon!
 

11:30 - 12:15am Break Out Seminars

Finance/ Operations Track

The Future CEO
Session Details Coming Soon!

Marketing Track

Social Media
Session Details Coming Soon!

Professional Development Track

Acquiring and Retaining Clients
by Nicki Upshaw, Senior Vice President, Sales, Oceania Cruises

Session Details Coming Soon!


Sales Track

How to Compete Effectively With All Distribution Channels

session details coming soon!


Specialty Market- Family/ Generational Track

Family Travel
by Rainer Jenss, President & Founder, Family Travel Association

According to Virtuoso, muktigenerational travel is one of the hottest trends in the coming years, and has been for the last couple.  Maybe you've worked with grandparents who are willing to foot the bill for a pricey vacation with all their children and grandkids.  Regardless of who's paying, do you know the drivers that made this niche a fast-growing segment in travel?  Are the grandparents, who often fund the trips, choosing the destination?  Or are millennials and younger generations convincing their parents and grandparents that bonding time is better done on the road?  Hear from the head of the Family Travel Association and what he sees as the keys to selling and being successful with this niche.  He'll reveal where to look to uncover incrementals travel bookings from families, what makes this demand so challenging, and what's netx for the industustry's biggest trend.
The Takeaways:
1. identify key tools and resources to grow your family travel business
2. Learn how to work with your clients to create the perfect vacation

12:30pm - 2:00pm  Luncheon Sponsored by Norwegian Cruise Line
presentation by Norwegian Cruise Line

 

2:00pm - 4:00pm TRADE SHOW


4:0pm - 5:00pm General Session

Featured Speaker
Session Details Coming Soon!

Closing Remarks and Prize Drawings!

5:00pm-6:30pm  Closing Reception
Sponsored by Air Canada, Brand USA and The Travel Company

 

"The Travel MarketPlace Conference was a great investment of my 2 days!! Useful info at the workshops and networking opportunities with fellow piers priceless!! Would I go again? Absolutely!!"

Bernadine Dsouza Sears Travel

Thanks to Our Sponsors

If you have any questions about Travel MarketPlace, call (800) 913-1134 or email info@travelmarketplace.com.