Wednesday, June 12, 2019  Travel MarketPlace Workshops - Day 1

 

10:45am- 11:30am  Break Out Rotation ONE

Sales Track

Clients For Life: Handling Customer Complaints 
by Lee Zanello, General Manager, Independent by Flight Centre

Complaints from clients are the least fun part of the work we do and often the least discussed. Confronting client complaints head on with a solid strategy is one of the best ways to turn a repeat client into an advocate for your business. How to be personal without taking things personally, this session looks at some tools you can use to manage almost any situation.


Sales Track

How to Never Hear No Again!
by Jenn Lee, VP Travel Professionals International

We like or buy what we understand. But more importantly, we like and buy from who understands us. If your client cares about the bottom line and you’re trying to wow them with an emotional experience – you’ve lost them. In this session, VP Sales and Marketing for Travel Planners International we’ll demonstrate how understanding the 4 basic personality types (BOLT) and tailoring your pitch and conversation to your clients’ needs ensures another “yes”. Once you understand what truly motivates them, you’ll close the deal every time. Really!

Marketing Track

A "Brand" New You 
by Ryan McElroy, CEO, Travel Agency Tribes

Branding is one of the most important aspects of any business. An effective brand strategy gives you a major edge in an ever more competitive space.
But what exactly does "branding" mean?
Join us as we delve into the world of both personal and professional branding. This session will inspire you to ignite your personal brand and revisit your business's brand promise. Now's the time to be consistent and strategic, ask yourself the tough questions, and build a brand that has a legion of loyal followers and brand advocates.

Marketing Track

Involvement & Engagement through Storytelling
by Mary Jane Hiebert, ACTA Board Chair & General Manager, Canada One Travel

Share your story & learn how to turn your story into a marketing pitch to attract new clients. Everyone loves a great story! Using your own experience and knowledge to create a memorable message can be pivotal in your career success! Mary Jane will share how using her story to engage with and become involved in the industry has shaped her pathway to success.

Niche Track

Family Travel and Cruise
by Lisa Connell, Director Royal Caribbean International

Performance Track

Growing Your Business with ICs and Employees (and everything in between) - Owner Manager Only
by Sandy Anderson, Riverdale Travel

With the ever changing evolution of travel advisors and agencies, how do we respond and keep a great team?
Do I get into or expand into the Independent Contractor world? How to I manage a team that has both employees and ICs.
I don’t want to be a mega host agency, or maybe I do? How to I attract Rock Star agents, add a Manager and still be profitable?
Join this Owner / Manager only session to learn strategies and best practices of Recruiting and Leading a team. Sandy is not only an expert, she’s walked a mile in your shoes by running, growing and eventually selling one of the largest and most successful agencies in the northern US.


Operations Track

Travel Safe, Travel Smart with Global Affairs Canada
by Barbara Harvey, Global Affairs Canada

The number of Canadians traveling abroad has been steadily increasing, and the destinations to which they are traveling are far more diversified. Learn about how Global Affairs Canada delivers consular assistance and travel advice to Canadians traveling or living abroad, and how the department manages international crises.

CERTIFICATION EXAMS

Proctored by ACTA
-Certified Travel Counselor , Certified Travel Manager, BC Insurance and SK Insurance


11:45am- 12:30am  Break Out Rotation TWO

Sales Track

Increase River Cruise Sales with Social Media
by Janet Bava, Chief Marketing Officer, AMA Waterways

Join AmaWaterway’s CMO, Janet Bava, as she provides insights on how you can leverage new trends in Facebook and Instagram to grow your river cruise sales. With new features continuously being released, it’s important to keep up to date on how you can maximize your presence, engage with your existing clients & gain new ones. All attendees will be given access to AmaWaterway’s new social media tool kit which includes newly released images that have not been shared with the public. This exclusive access will allow you to provide your followers with a “first look” on their newest flagship, the AmaMagna. Come ready to learn new skills and possibly even create an “event” for your next group.

Operations Track

Panel on the Voice of the Travel Professional 
by Dan McCarthy, Editor-in-Chief, Travel Market Report; Jessica Montevago, Editor, Travel Market Report

A panel of Travel Market Report editors will hold a lively discussion on issues that are important to travel agents—What do you call yourself? Why do you, or don’t you, charge fees? How can you foster trust with a supplier? Bring your voice and your ideas. Travel Market Report wants to help you raise issues that are important to the industry and challenge you everyday. Participate in this lively discussion and let your voice be heard.


Marketing Track

Six Secrets To More Sales: How To Maximize Tourism Board Partnerships
by Amalia Meliti, Managing Director, Tourism, DCI

The world of destination marketing is shrouded in mystery to many travel advisors. In this session you’ll learn the most valuable benefits of working with tourism organizations and how to access the tools and resources destinations provide free of charge. Amalia Meliti, an industry veteran who has worked with tourism boards around the world, will introduce the session and Tahiti Specialist and Travel Advisor Carl Henderson, will then share his first-hand experience with Tahiti Tourism Canada and how tourism board partnerships have increased his sales. 


Performance Track

The Secret to Finding Groups
by Lorraine Simpson, CEO Concierge Travel Group

Group travel is the way to go when you are thinking of a travel specialty but finding a group isn’t easy. 
Group Travel Guru and Cityline TV Travel Expert  Lorraine Simpson will delve into how to maximize the power of your own networks, your connections and your interests to find ways of coming up with lucrative travel group ideas that will sell and repeat!
Lorraine will share her valuable tips on finding different niches and talk about how best to approach possible group leaders and Pied pipers. 
In this session you will learn how to find ways to not just create and build a group but to find a pied piper who will really help you to sell it.  

Operations Track

Duty of Care - Whose Duty Is It Anyway?
by Timothy Law, Partner at the Firm of Heifetz, Crozier and Law

CERTIFICATION EXAMS

Proctored by ACTA
-Certified Travel Counselor , Certified Travel Manager, BC Insurance and SK Insurance

 

3:00pm- 3:45pm  Break Out Rotation THREE

Sales Track

Adding Value
by Lara Walker, Manager Sales Programs, ECSC

When it comes to closing the sale and securing repeat business, the value you bring to your customer is just as important as the vacation experience itself. During this session, Lara Walker, Manager Sales Leadership at Expedia CruiseShipCenters, will discuss the importance of presenting the value versus the price.  Together, we will discuss how you can prepare yourself to add value when the stakes are high.  Leave this session with that breakthrough in your sales you’ve been looking for!


Marketing Track

List Building
by Sandra McLemore, Travel Industry Expert & Host


Niche Track

by Adrienne Lee, Director Programs, Tourism Cares

Perfomance Track

Work Life Balance
by Louise Gardiner, Coach, Former Sr.Director, Carson Wagonlit

Work Life Balance it's all about Time Management. To become a successful advisor you need to figure out what you want, know who you are selling to and align with key suppliers. It’s time to take your work day under control! Maintaining balance is key and in this session Louise Gardiner will explore the strategies of how to get the most out of your day while increasing your earning potential.

 

Operations Track

Fraud is Rising; Tips to Protect Your Travel Business
by Doreen Lynch, Director of Membership, ACTA

Join this informative session for an update on the travel industry’s focus with the Canadian Travel Fraud Prevention Group. Of interest to owner / managers, front line counselors as well as independent travel agents, this session will provide an overview about fraud in the travel industry. Participants will receive current tips and suggestions as to what you can do to protect yourself and your travel business


Operations Track

Succession Planning: When Opportunity Knocks it's Too Late to Prepare - Owner/ Manager Only
by Doug Crozier, Partner at the Firm of Heifetz, Crozier and Law

Are you thinking of selling your Agency?  You may wake up one morning and say “That’s it!  I’m gonna sell!!”.  But it won’t likely happen that day, or that week, or that month.  Done properly and on the best terms, selling a Travel Agency requires time, and forward planning.
This session will highlight some of the things you can be deciding and doing NOW, well before that fateful morning.

 

Thursday, June 13, 2019  Travel MarketPlace Workshops - Day 2

 

3:15pm- 4:00pm  Break Out Rotation FOUR

Marketing Track

PR Strategies for Travel Advisors
by Lynn Elmhirst, Canadian Editor, Travel Market Report, Dan McCarthy, Editor in Chief, Travel Market Report

Marketing Track

A "Brand" New You 
by Ryan McElroy, CEO, Travel Agency Tribes

Branding is one of the most important aspects of any business. An effective brand strategy gives you a major edge in an ever more competitive space.
But what exactly does "branding" mean?
Join us as we delve into the world of both personal and professional branding. This session will inspire you to ignite your personal brand and revisit your business's brand promise. Now's the time to be consistent and strategic, ask yourself the tough questions, and build a brand that has a legion of loyal followers and brand advocates.


Niche Track

Wellness Travel: A Growing Opportunity
by Anne Dimon, President & Publsher,Travel to Wellness

Wellness Tourism is predicted to become a $1 trillion global industry by 2022. This session will give you an overview of the industry including definitions, myths and misconceptions, what and who is driving demand, the results of the first Wellness Tourism Association (WTA) Wellness Travel survey and developing trends WTA members are witnessing. The session will also look at how to get starter and how to find the right fit for your clients. Speaker Anne Dimon – journalist, Founder/Editor TravelToWellness.com and Co-Founder/President & CEO of the Wellness Tourism Association has been walking, talking and writing about Wellness Travel since 2004.

Operations Track

Fraud is Rising; Tips to Protect Your Travel Business
by Doreen Lynch, Director of Membership, ACTA

Join this informative session for an update on the travel industry’s focus with the Canadian Travel Fraud Prevention Group. Of interest to owner / managers, front line counselors as well as independent travel agents, this session will provide an overview about fraud in the travel industry. Participants will receive current tips and suggestions as to what you can do to protect yourself and your travel business

I have been to all of the Toronto Travel Marketplace Conferences. They are a wealth of information for everyone in the industry. Each year I come away feeling re-energized with lots of great takeaways!

Janna Guay Certified Travel Counsellor and Master Cruise Counselor, TPI

Thanks to Our Sponsors

If you have any questions about Travel MarketPlace, call (800) 913-1134 or email info@travelmarketplace.com.

 

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