February 20-21, 2019

Wednesday, February 20th


7:30am Registration/Information Opens

 

9:00am - 10:30am General Session

Welcome Vancouver!
by Sandra McLemore, Travel Industry Expert & Host

Travel Market Report Welcome!
by Anne Marie Moebes, Executive Vice President, Publisher of Travel Market Report

ACTA Welcome!
by Wendy Paradis, President of ACTA

 

TMR Talk: Breakthrough Mindset: How to Create a Seismic Shift in Business and in Life
by Geraldine Ree, Executive Director, Canada, Travel Market Report

Having a breakthrough moment can be one of the most exhilarating experiences of your life. It can happen while you’re in the middle of making dinner or during a meeting with a high stakes’ client. It can be a minor breakthrough on how to organize your calendar or a life-changing decision to alter the course of your career and go after your dreams in a whole new way.

What matters in that moment of clarity, is what you do next. I believe that the key to creating a seismic shift in your sales results is having Breakthrough Mindset. It’s the courage to set wildly unrealistic goals followed by an inspired system that saves you time and brings you the results you know deep down your capable of.

In this session, we will review the behind breakthroughs, and reveal a proprietary step by step process called the 4 Forces Framework to create lasting change in your business and in your life.


TMR Talk: The Affluent Guest Today, Earning Enduring Loyalty & Building Lifetime Connections and Lifetime Value
by Chris Austin, Senior Vice President of Global Sales and Marketing, Seabourn

Chris Austin SVP Global Marketing & Sales for Seabourn will share insights into how the luxury landscape presents an unprecedented opportunity for suppliers and travel advisors alike to earn loyalty beyond reason with the affluent traveler seeking unique and bespoke experiences. Austin will provide a number of ideas that if executed will create lifelong clients and remind the audience that if they are not focused on earning loyalty beyond reason they need to be aware that their competitors likely are !!


Social Media Outlook Panel
Moderated by: Sandra McLemore, Travel Industry Expert + Host
Panelists: Sonia Wagle, Director Global Trade Marketing, Silversea; Lisa Connell, Director of Sales, Canada, Royal Caribbean International; Jennifer Barker, Regional Marketing Manager, Canada, Celebrity Cruises

Social Media has become a game-changer for travel advisors. Want to know what your peers are doing and how you can compete? Travel Market Report surveyed nearly 1,000 travel advisor readers for our Outlook on Social Media in order to share with you what platforms are providing the most impact, what’s working, what’s not, and how you can generate more business from your social media efforts. As an added bonus, this session includes tips from cruise line executives on how to partner with them in maximizing your agency’s social media presence.

 

10:30am Grab & Go Coffee Break

Sponsored by TRAVELSAVERS


10:45am- 11:30am  Break Out Rotation ONE


Involvement & Engagement
by Mary Jane Hiebert, General Manager, Canada One Travel

Share your story & learn how to turn your story into a marketing pitch to attract new clients. Everyone loves a great story! Using your own experience and knowledge to create a memorable message can be pivotal in your career success! Mary Jane will share how using her story to engage with and become involved in the industry has shaped her pathway to success.

 

A "Brand" New You 
by Ryan McElroy, CEO, Travel Agency Tribes

Branding is one of the most important aspects of any business. An effective brand strategy gives you a major edge in an ever more competitive space. But what exactly does "branding" mean?

Join us as we delve into the world of both personal and professional branding. This session will inspire you to ignite your personal brand and revisit your business's brand promise. Now's the time to be consistent and strategic, ask yourself the tough questions, and build a brand that has a legion of loyal followers and brand advocates.

 

Let's Talk About Travel Insurance
by Coreen Doucett, Travel Consultant, The Travel Agent Next Door

Are you afraid of selling Travel Insurance? Is there too much competition out there? Are your clients afraid of the 'medical questionnaire? Are there too many offerings out there? Do millennial's feel they don't need medical coverage because nothing will happen?


Is Fraud Effecting Your Bottom Line?
by Doreen Lynch, Director of Membership, ACTA

Join this informative session for an update on the travel industry’s focus with the Canadian Travel Fraud Prevention Group. Of interest to owner / managers, front line counsellors as well as independent travel agents, this session will provide an overview about fraud in the travel industry. Participants will receive current tips and suggestions as to what you can do to protect yourself and your travel business.

ACTA Certification Exams
Proctored by Maggie Santos, ACTA

 

11:45am- 12:30pm  Break Out Rotation TWO


Work / Life Balance
by Louise Gardiner, Sr. Director Associate Program Canada, Carlson Wagonlit Travel

Work Life Balance it's all about Time Management. To become a successful advisor you need to figure out what you want, know who you are selling to and align with key suppliers. It’s time to take your work day under control! Maintaining balance is key and in this session Louise Gardiner will explore the strategies of how to get the most out of your day while increasing your earning potential.

 

Attracting and Retaining a High Performing Team
by Geraldine Ree, Executive Director, Canada, Travel Market Report

Owners & Managers: The sky’s the limit in the travel business! Do what you love, love what you do, and travel the world. Sounds ideal, right? Yet somehow you can’t find enough agents or can’t find the kind of agent, you’re looking for to grow your business.

In this session for Owners and Managers, we’ll uncover the secrets to attracting and retaining top talent. Our topics include, effective recruitment techniques, the critical step of onboarding and a customer centric sales and service approach that will set you apart and add a lifetime of value to your business.

 

How To Earn Loyalty With Your Affluent Customers
by Chris Austin, Senior Vice President of Global Sales and Marketing, Seabourn

Chris Austin SVP Global Marketing & Sales for Seabourn will dive deeper into how agents can create enduring loyalty with your clients while building lifetime connections and value. This highly interactive session will give you tips on earning loyalty with your customers but will also provide you with insight and answers to questions you may have regarding the luxury client. Please come prepared with questions this industry expert can help you with.


ACTA Certification Exam (continued)
Proctored by Maggie Santos, ACTA

12:30pm Lunch

Sponsored by Marriott International & Globus family of brands


1:30pm - 3:00pm General Session

Travel Safe, Travel Smart with Global Affairs Canada
by Barbara Harvey, Manager, Outreach and Partnerships, Global Affairs Canada, Government of Canada

The number of Canadians traveling abroad has been steadily increasing, and the destinations to which they are traveling are far more diversified. Learn about how Global Affairs Canada delivers consular assistance and travel advice to Canadians traveling or living abroad, and how the department manages international crises.

 

Business Building, Sales & Marketing Tips From The Experts
Moderated by: Anne Marie Moebes, Executive Vice President, Publisher of Travel Market Report
Panelists: Jackie Friedman, CTC, CTIE, President, Nexion Travel Group; Eric Tan, Vice President, Consumer Sales at Expedia CruiseShipCenters; Caroline Hay, National Director Marketing and Sales Engagement, Travel Professionals International; Kathryn Mazza Burney, EVP of Sales and Services, TRAVELSAVERS

 

3:00pm- 3:45pm  Break Out Rotation THREE


Panel: Selling and Marketing to Groups of All Niches 
Moderated by: Doreen Lynch, Director of Membership, ACTA
Panelists: Ginger Blum, Luxury Travel Advisor; Erin Buttler, Global Purpose Specialist, G Adventures; Diane Manson, Owner, CWT Mountain City Travel; Jessica Renshaw, Travel Designer, Renshaw Travel

An informative panel discussion focused on selling and marketing Niche Travel.
This ‘peer to peer’ style workshop features the sharing insights on how to start and flourish while focusing on that certain niche that speaks to you!

 

Clients For Life: Handling Customer Complaints 
by Lee Zanello, General Manager, Independent by Flight Centre

Complaints from clients are the least fun part of the work we do and often the least discussed. Confronting client complaints head on with a solid strategy is one of the best ways to turn a repeat client into an advocate for your business. How to be personal without taking things personally, this session looks at some tools you can use to manage almost any situation.

 

Panel on the Voice of the Travel Professional 
by Dan McCarthy, Editor-in-Chief, Travel Market Report; Jessica Montevago, Editor, Travel Market Report

A panel of Travel Market Report editors will hold a lively discussion on issues that are important to travel agents—What do you call yourself? Why do you, or don’t you, charge fees? How can you foster trust with a supplier? Bring your voice and your ideas. Travel Market Report wants to help you raise issues that are important to the industry and challenge you everyday. Participate in this lively discussion and let your voice be heard.



4:00pm- 4:45pm  Break Out Rotation FOUR

Impactful Travel and how It Impacts Agents!
by Fiona Kosmin, Director of New Business Development, Canada

Is it any surprise that customers are asking how they could visit a Polar Bear in the Arctic; or, that there is a best time of year to take a stroll around Venice or, wanting to visit the Maldives just because it could one-day disappear.

You can grow your business AND help preserve travel experiences for future generations to come. Attend this session to learn why and what it means to include purpose to a holiday.

 

The Art of Crafting The Perfect Social Media Post
by Sandra McLemore, Travel Industry Expert & Host

If your social media posts are attracting nothing but crickets and a few likes from friends, it’s time to level up and change your strategy. In this super detailed session we will deconstruct the perfect social post. Starting with the images and then moving onto the caption and hashtags, you’ll learn how to craft the incredibly engaging posts that your target audience will love. This unique session will also feature an interactive challenge with some great prizes. You are guaranteed to leave with complete clarity and a new strategy for creating higher engaging and converting social media posts. NB: This session suits both beginner and experienced social media users.

 

Attracting and Retaining a High Performing Team
by Geraldine Ree, Executive Director, Canada, Travel Market Report

Owners & Mangers: The sky’s the limit in the travel business! Do what you love, love what you do, and travel the world. Sounds ideal, right? Yet somehow you can’t find enough agents or can’t find the kind of agent, you’re looking for to grow your business.

In this session for Owners and Managers, we’ll uncover the secrets to attracting and retaining top talent. Our topics include, effective recruitment techniques, the critical step of onboarding and a customer centric sales and service approach that will set you apart and add a lifetime of value to your business.

 

Masterclass: How to create videos for Travel Entrepreneurs
by Anthony McLemore, Hollywood TV Producer and Director

Travel Market Place welcomes Emmy nominated Hollywood TV Producer and Director Anthony McLemore to the stage for an industry first “how to create video that sells” masterclass. In today’s competitive market, videos are critical for attracting new clients. This must-see session will give travel professionals a detailed guide to producing high quality video content. We’ll cover the 2 essential videos that every travel business needs, lighting, sound, core messaging, setup, equipment, scripting, presenting skills, editing and more. This session is perfect for beginners and all attendees will take home a comprehensive checklist to get them started making videos on your smart phone with no fancy equipment or tech skills needed.


5:00pm - 6:30pm Welcome Reception

Sponsored by JW Marriott parq Vancouver & Westin Bayshore

 

Thursday, February 21st

 

7:30am Registration/Information Opens

 

8:15am Coffee & Donuts

Sponsored by All Exhibitors



9:00am- 10:15am General Session

Canadian Travel Industry Update - Challenges and Opportunities!
by Wendy Paradis, President, ACTA

The outlook for the Canadian Travel industry is bright! Join us as we explore the latest travel industry trends to help you maximize opportunities and prepare for a few pitfalls that lie ahead. We will also share what Canadian Travel Agency Leaders are most excited about in 2019, along with “what’s keeping them up at night”.

 

TMR Talk: Digital Marketing
by Ryan McElroy, CEO, Travel Agency Tribes

Learn from a master! Smart advice on successful ways to mix social media, content marketing and SEO and elevate your brand.


TMR Talk: Spotlight on the Caribbean 
Moderated by: Geraldine Ree, Executive Director, Canada, Travel Market Report
Panelists: Derek Lloyd, National Director of Sales, Canada, Norwegian Cruise Line; Nikki Upshaw, Senior Vice President, Sales, Oceania Cruises; Carol Herron, Vice President, Field Sales, Regent Seven Seas Cruises; Marigold Frontuna, General Manager Sales – Western Canada, Air Canada Vacations


With over 30 million annual visitors, the Caribbean - including Mexico’s Caribbean, the Bahamas and Bermuda - remains a key market for Canadian travel advisors, according to recent research conducted by Travel Market Report. Hear the results of our Caribbean Outlook study, including what destinations and products are most popular with your clients, the increased emphasis on advisor specialization, and more. Walk away from this session armed with knowledge from the study findings and insight from a panel of cruise executives from Norwegian Cruise Lines, Oceania Cruise Lines and Regent who are capitalizing on the current growth and potential this region has to offer.

 

Trade Show Tune-Up
Moderated by: Geraldine Ree, Executive Director, Canada, Travel Market Report

Communication is key in any marriage, executives from the agency and supplier side will discuss how to make the most of a trade show during and after the first date.

 


10:30am- 12:30pm Trade Show

 


12:30pm - 2:00pm Lunch

Sponsored by Norwegian Cruise Line, Oceania Cruises, & Regent Seven Seas Cruises

 


2:00pm - 3:00pm General Session

 

Exploring The World Of River & Experiential Travel
Moderated by: Geraldine Ree, Executive Director, Canada, Travel Market Report
Panelists: Kristin Karst, Executive Vice President & Co-Owner, AmaWaterways; Kim Clarke, Director of Sales, Globus family of brands, Charles Dunwoody, Area Sales Director, Pacific Northwest and Western Canada, Silversea Cruises; Doreen Lynch, Director of Membership, ACTA

 

TMR TALK: The Internet is Killing Your Business and Other Lies You Tell Yourself
by Glenda Beagle, Business Coach & Speaker, Focusing on Marketing and Mindset

It's easy to blame the internet, but in reality what obstacles are you putting between yourself and your ideal consumer? Are you creating resistance barriers that you may not even be aware of that prevent your ideal customer from working with you? In this session we will discuss the top reasons that drive consumers to book online and what you can do to flip the script.

 

TMR Talk: Wellness
by Kristin Karst, Executive Vice President & Co-Owner, AmaWaterways



3:15pm- 4:00pm  Break Out Rotation FIVE


Passion for Wellness: AmaWaterways Experiential Workshop  
by Kristin Karst, Executive Vice President & Co-Owner, AmaWaterways

Join Kristin Karst, executive vice president and co-owner of AmaWaterways as she shares her passion for Wellness and why it has become an important part of how guests expect to experience a destination regardless whether your target market is Boomers, Gen X or Millennials. She will touch on three important travel trends that are driving new business opportunities – personalization, wellness and the growth in women travelers – and provide some important sales tips on leveraging these trends to attract new FIT clients and groups.

 

Duty of Care 
by Barbara Harvey, Manager, Outreach and Partnerships, Global Affairs Canada, Government of Canada

In an increasingly unpredictable world, a growing number of Canadians end up in the wrong place at the wrong time. Learn more about the role that Global Affairs Canada plays in international crises, and what travel industry professionals can do to help their clients.

 

Instagram Mastermind
by Ryan McElroy, CEO, Travel Agency Tribes

Instagram is about telling your personal and brand story through engaging pictures and videos.
As travel advisors, we have some of the best material at our fingertips to do just that.

Learn 10 ways to accelerate your brand presence, get more attention from your desired audience and drive sales all from the palm of your hand.

 

Relationship Rescue for the Travel Professional
by Glenda Beagle, Business Coach & Speaker, Focusing on Marketing and Mindset

This session is for anyone who has ever asked themselves, is this really where I'm supposed to be? The moment that thought creeps into your mind, it's time to take a step back. During this session we are going to investigate the elements that lead to any toxic relationship. We will discuss the key components of creating a healthy business and recognizing our own value. With quick steps to put the spark back in your sales right away, plus tips for long term success in your career relationships. You will leave this session with valuable tools that will help you refresh you outlook and re-inspire your vision of your travel career.


4:15pm- 5:00pm General Session

 

The Ultimate Social Media Formula for Beginners to Super Users
by Sandra McLemore,Travel Industry Expert & Host

This session provides complete clarity for all agents on social media strategy and the winning formula to build your audience, build your email list and convert your followers to bookings.If you are not making bookings as a direct result of your posts, this is a must attend session. Agents will be able to implement this knowledge immediately into their business. It will cover the following: why you can’t ignore social media, which platforms you should be using, how often to post, how to schedule posts, what to write and where to find images, how to use hashtags, and how to put metrics in place to measure your results. This “how to” session will finally provide clarity around social media and how you can use it to your advantage.

 

10X Your Travel Business
by Geraldine Ree, Executive Director, Canada, Travel Market Report

Activating your 10X growth starts with the understanding that wildly successful sales increases are possible and they’re possible with you! In this session we’ll uncover the proven 10X strategies for dramatically improving your results including your marketing essentials, how to stand out in the customer journey, referrals of a lifetime and big picture planning for your dream travel business.

 

Closing Remarks
by Geraldine Ree, Executive Director, Canada, Travel Market Report; Anne Marie Moebes, Executive Vice President, Publisher of Travel Market Report; Wendy Paradis, President of ACTA

The Travel MarketPlace Conference was a great investment of my 2 days!! Useful info at the workshops and networking opportunities with fellow piers priceless!! Would I go again? Absolutely!!

Bernadine Dsouza Sears Travel

Thanks to Our Sponsors

If you have any questions about Travel MarketPlace, contact a member of our team at dwalsh@travelmarketplace.com or at 
(516) 730-3097 x2053

 

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